Retail & industry services
Leading provider for consumer activation
The Vectron subsidiary acardo is the leading provider of shopper activation in Germany. The services for retail and industry - especially for food retailers, drugstores, cinemas and pharmacies - focus on smart consumer activation and innovative sales promotion concepts.
Coupon clearing
Efficient processes for dealers
Coupons for easy and direct redemption at the POS in food retail are one of the most popular promotion instruments in Germany. With many years of expertise we take care of the technical and procedural implementation of the campaigns.
Check-out couponing
Targeted issuing of coupons at the point of sale
A purposeful coupon issue at the POS system reaches the desired target group with the right targeting. The most successful coupon medium in recent years scores with a household reach of 85% (NIQ). With Kaufland, EDEKA, HIT, Müller and Budni, we have the largest check-out couponing network in Germany. Thanks to intelligent coupon triggers, wastage is limited, and follow-up purchases are noticeably intensified, additional purchases are generated, buyers of competitor brands are activated and much more.
Mobile couponing
Coupon redemption directly from the smartphone
The digital bridge to sales at the POS: With mobile couponing, coupons are distributed to consumers without media discontinuity. This helps you determine how many shoppers bought the product through online ads or other marketing channels. Whether social media, influencers, flyers, outdoor advertising or TV - with Add2Wallet Mobile Coupons from acardo, sales promotions become sales boosters and are measurable like never before.
Cashback
Receipt check and payment
acardo offers cashback as full-service solution. From the implementation of the cashback campaign to receipt verification and analysis through to reliable payment. With acardo connect, data can be sustainably preserved on request through intelligent, GDPR-compliant data management and made usable for the provider of the cashback campaign in order to target its shoppers through push messages, social media or a newsletter.
Sale analyses & insights
Receipt data evaluation and Consulting
As the leading provider of shopper activation in Germany, acardo has had comprehensive insights and a strong network since 2001. Using receipt data analysis, we not only offer efficient campaigns to achieve marketing goals, but also provide industry and retail customers with targeted advice based on our many years of experience and learning.